Approach

Our 1, 2 ,3s for your business

A harmony of insight, innovation and technology to align with culture and connect with your audience.

See our approach

We are a marketing agency with the people in the centre.

River Digital creates lasting moments that resonates with your users, or the users you're trying to reach, by defining strategies, or reframing your why, we do it together as a cohesive team.

the 0's and 1's about us

What drives us is brands like you, thinking about the people of tomorrow, and transforming both product launches all the way through the way people experience your brand – digital and beyond.

We don’t just make ads, we craft moments to help your brand achieve lasting and meaningful engagement with your users.

Everything in our house is coordinated end-to-end by a creative team of dreamers, innovators and designers to help us push the boundaries of what’s possible, all while ensuring what we’re doing is going to resonate with the audiences.

Our services

Brand innovation & transformation

We’re your partner in defining and articulating your brand as an entity that meets the changed expectations people now have for any organization – whether they’re considering becoming a customer or a member of your team.

Research & intelligence

Customer experience design

Culture, content & community

Our approach

A process deeply rooted in understanding all things you.

As with all people – every client is unique. While some need building from the ground up to launch the next greatest product, some just need a helping hand discerning and deploying a creative moment to touch a wider audience. We are your partners, and our transparent process is evidence in that. We have been creating memories for 7+ years and we’re just getting started, always excited to see the businesses of clients turned friends captivate audiences.

First Step

Align

GETTING TO KNOW YOU.

The first step in a successful partnership is to huddle up and learn. We get to know your brand, goals and expectations. From there, we put together an initial plan for the work to come.

ITEMS AT WORK: KICK-OFF MEETING, STAKEHOLDER INTERVIEWS, INTERNAL DOCUMENT REVIEW, BRAND AUDIT.

Second step

Insight

UNDERSTANDING THE WIDER CONTEXT.

A great plan requires real insight. We quickly get up to speed on your consumers, relevant cultural trends, the marketplace, and more. It’s about getting the lowdown on what matters most to ensure success.

ITEMS AT WORK: LANDSCAPE REVIEW, TREND WATCHING, IN-DEPTH INTERVIEWS, SURVEYS, ETHNOGRAPHIC OBSERVATION, EXISTING DATA REVIEW, MINDSET DEVELOPMENT, JOURNEY MAPPING, SERVICE BLUEPRINT CREATION.

third step

Opportunity

SHARPENING THE FOCUS.

With a deep understanding in place, it’s time to apply it. We find the vital overlap between your business needs and those of your consumers – the sweet spot where shared value lies. Now we define metrics for success

ITEMS AT WORK: DEVELOPMENT OF THE CREATIVE BRIEF, EXPERIENCE DESIGN PRINCIPLES, AND SUCCESS METRICS.

fourth step

Design

SMART, UNEXPECTED OR BOTH.

Need ambitious, innovative and first-of-its kind? Check. Need an ultra-rational solve? Check check. Our cross-disciplinary teams concept together, drawing inspiration from culture and emerging tech while ensuring viability. Every idea and design is ultimately vetted against the success criteria.

ITEMS AT WORK: INNOVATION SPRINTS, VISUAL RESEARCH, CULTURAL AUDITS, EMPATHY MAPPING, MIND-MAPPING, ABSTRACTION EXERCISES, CREATIVE EVALUATION FRAMEWORKS.

fifth step

Testing

DESIGN. REFINE. TEST. REPEAT.

Ok, we have a great idea. Now it’s time to bring it to life and put it through its paces. Promising solutions are prototyped and tested to ensure they’re hitting the right notes with consumers and to reveal areas for improvement.

ITEMS AT WORK: INFORMATION ARCHITECTURE, CONTENT STRATEGY, SEO, VISUAL CONCEPTING, UX & UI DESIGN, PROTOTYPING, USER TESTING, INDUSTRIAL DESIGN, ACCESSIBILITY, DESIGN SYSTEM CREATION.

sixth step

Build

MAKING IT HAPPEN.

Now it’s time for our elite dev teams to write beautiful modern code – delivered on time, on budget, and in full. Our production philosophy is simple: hit milestones with reliability, with deliverables that exceed expectations.

ITEMS AT WORK: TECH TREND WATCHING, FUNCTIONAL REQUIREMENTS ANALYSIS, TECH DESIGN DOCUMENTATION, CODING STYLE GUIDELINES, CODE REVIEWS, SPEED OPTIMIZATION, CONTINUOUS INTEGRATION & DEPLOYMENT, SECURITY REVIEWS, QA.